Driving Profitable Growth through Incentive Compensation

A three part webinar series presented by Cygnal TLC

Part 1:  Define and Focus – May 17 at 1pm EST

Effective incentive compensation starts with a clear understanding of the company’s objectives for growth (how much) and strategy for attaining the growth (from which customers or types of freight and by what market differentiation approach).  Company level goals provide direction for the entire organization and create a benchmark to gauge success (note:  More is not a goal).  Developing the strategy for achieving these goals provides focus to ensure the maximum return on investment by targeting resources on the right types of customers or freight for your business.  Incentive compensation is, among other things, a vehicle for communicating your company’s goals and priorities, so these goals and priorities must be clearly defined and prioritized before you can develop the mechanics of your incentive plans. This webinar will take you through the steps and questions we typically ask our clients to help them define their goals, business strategy, and priorities and give examples of how these aspects, once defined, help shape the outline of your new incentive plan.

Please email sales@aljex.com to reserve your spot!